A recent New York Times article aimed to shed some light on why we share the type of news that we do.
Through analysing the brains and emails/social posts of New York Times readers, it’s been found that good news is spread more quickly and more widely than sad news.
“Buzzworthy” articles were shared the most, which neuroscientists saw reflected in the brain activity associated with social cognition — that is, thoughts about other people.
“Thinking about what appeals to others may be even more important,” says Dr Emily Falk from the University of Michigan.
Also of note, the coolest, most awe-inspiring science articles are much more likely to be shared than non-science articles, as you can see reflected in many of the ‘most shared’ news stories from 2012 to now: